The fast food chain Bojanglesâ will no longer sponsor the Southern 500.
Bojanglesâ has sponsored the event at Darlington Raceway since 2012.
Since 2015, the Southern 500 has been the site of NASCARâs Throwback Weekend, with Cup and Xfinity Series teams fielding retro paint schemes celebrating the sportâs history.
âWeâve enjoyed a terrific relationship with Bojanglesâ since 2012 and we look forward to their continued involvement in NASCAR for many years to come,â track president Kerry Tharp said in a statement. âLike Darlington, they are truly an authentic Southern brand.â
A logo for the race on Darlingtonâs website does not include a sponsor.
âBojanglesâ has enjoyed a long and successful partnership with the team at Darlington Raceway,â Bojanglesâ said in a statement provided to NBCâs Myrtle Beach-affiliate WMBF. âWhile we will no longer be the title sponsor for the Southern 500, NASCAR remains an important part of our sports marketing strategy, and we look forward to announcing our plans for 2020 in the near future.â
The 2020 Southern 500 is scheduled for Sept. 6 on NBCSN.