TALLADEGA, Ala.Â âÂ International Speedway Corporation announced Thursday that Brian Crichton, Vice President, Marketing and Sales at Talladega Superspeedway, has been promoted to President of Talladega Superspeedway, effective September 3rd. Crichton assumes his new role as Speedway Chairman Grant Lynch prepares for his previously announced November retirement with the completion of Transformation â The Talladega Superspeedway Infield Project Presented by Graybar.
As VP of Marketing and Sales at Talladega, Crichton oversees consumer marketing, public relations, ticketing, partnership marketing and sales. Crichton and his Talladega staff created the popular Friday Night âBig One on the Blvd.â fan event, and elevated the trackâs traditional Saturday Night Infield Concert. He has overseen the development of successful programs for military, first responders, teachers and educators, kids, scouts and college students. He has also been a major contributor in the planning efforts of Transformation. In his new role, Crichton will report to Joie Chitwood, COO, ISC and oversee promotion and operation of the 2.66-mile Talladega Superspeedway, which is celebrating its 50th anniversary this year.
RELATED: Buy Talladega tickets
âBrian has earned this promotion following nearly 10 years of valued leadership at Talladega,â stated Chitwood. âHis creative marketing efforts, community building and fan-first mentality have helped Talladega Superspeedway become the most fan-friendly track on NASCARâs schedule.â
With nearly 20 years of motorsports industry experience, Crichton served in successful capacities at Daytona International Speedway, Chicagoland Speedway and Route 66 Raceway. As Vice President of Special Events and Entertainment at Daytona International Speedway, he managed the 50th running of the DAYTONA 500 and grew marquee events including the Rolex 24 at Daytona, Bike Week and Biketoberfest.
âBrian is a strong promoter and Talladegaâs future is very bright with him at the wheel,â said Lynch, who has been a staple at the track since 1993. âHe has earned the trust and commitment of this team as they take âDegaâs storied legacy to new heights driving increased economic impact for the local community and the great state of Alabama.â
Crichton and his wife Karen have two sons â Jackson and Cooper.
Talladega Superspeedway, which opened in 1969, will have a busy fall event schedule for its NASCAR doubleheader playoffs weekend (October 11-13) featuring the 1000Bulbs.com 500 for the Monster Energy NASCAR Cup Series and Sugarlands Shine 250 for the NASCAR Gander Outdoors Truck Series. The weekend will be highlighted with the culmination of the Transformation project, which will feature the one-of-a-kind Talladega Garage Experience with free Wi-Fi, value-priced concessions and âup-closeâ fan access at the track like never before.