Effective Friday, ISM Raceway in Avondale is now known as Phoenix Raceway, after the naming rights sponsorship with ISM Connect ended.
ISM was the venue’s naming rights sponsor since 2018 . Prior to being ISM Raceway, the track was known as Phoenix International Raceway.
âPhoenix Raceway is a brand with a long motorsports history since we opened our doors back in 1964,â the racewayâs president Julie Giese said in a email announcing the change.
Phoenix Raceway and ISM Connect mutually agreed to restructure their relationship and discontinued the naming rights partnership, according to a statement issued by the racetrack.