Thursday, 20 February 2020
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Driver Matt DiBenedetto turns social media wave into Wood Brothers ride – USA TODAY

Driver Matt DiBenedetto turns social media wave into Wood Brothers ride – USA TODAY
05 Feb
8:43

Matt DiBenedetto is one of the few people who have squeezed sunshine and rainbows out of social media, which at times resembles a vicious cyber cyclone.

DiBenedetto, who currently has 105,000 followers on Twitter, has used social media to build his fan base since getting his first NASCAR Cup Series ride in 2015.

When DiBenedetto declared his free agency midway through the 2018 season, his fan base pushed for his hiring at Leavine Family Racing, which lost Kasey Kahne to health problems. He got the ride.

DiBenedetto showed his talent in that car by leading 49 laps of the 2019 Daytona 500 then scoring three top-5 and seven top-10 finishes. He had a stirring second-place run in Bristol’s summer night race.

Matt DiBenedetto drove the No. 95 Toyota in 2019, but will be behind the wheel of the Woods Brothers No. 21 Ford in 2020.

When the rumor mill had Christopher Bell driving Leavine’s No. 95 Toyota in 2020, DiBenedetto’s fans clamored to keep the California native in the car. That didn’t happen.

And finally, when the 2020 seat opened at Wood Brothers Racing following the retirement of Paul Menard, social media demanded DiBenedetto get that ride.

Wood Brothers Racing did just that in early September. They will hand the keys of the No. 21 Ford to DiBenedetto starting with the Daytona 500 on Feb. 16. The Woods credit Menard for securing DiBenedetto.

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