In todayâs hyper-competitive capitalist society, everyone is competing for consumer loyalty.
From a Monster Energy NASCAR Cup Series standpoint, fans who travel to multiple races a season may feel inclinedÂ to earn loyalty points towards flights, car rentals and hotels. Recognizing that dynamic and capitalizing on the fierce loyalty of stock car fans, General Motors newest Capital One credit card is aimed towardÂ rewarding the fans who exclusively drive Chevrolets.
With the GM BuyPower card, Capitol One says: “members can earn toward the purchase or lease of a new Chevrolet, Buick, GMC or Cadillac vehicle. Card members receive 5 percent earnings on their first $5,000 in purchases each year, with 2 percent unlimited Earnings on purchases after that.”
Card members can also use credits for vehicle care and purchasing accessories.
Austin Dillon, who currently drives a Chevrolet Suburban, says like-minded GM racing fans can be rewarded by driving to the race track multiple times a year.
“Me being the car guy always listening to radio, I got Sirius XM trucking down the road,” Dillon said. “When you can fill up your tank and earn points for all of that, itâs special. Iâm a car guy and itâs special to have your passions get rewarded.”
General Managerâs retail sales and marketing boss, Chuck Thomson, says the card was designed with NASCAR fans in mind.
“Weâre excited to partner with Austin Dillon, who has as much passion and drive for cars on the race track as he does off,” he said. “We also know how passionate race fans are about their sport, and the lengths they go to get to their favorite races. “The GM BuyPower Card helps fans rack up earnings on race trip purchases they can use to redeem towards a new GM vehicle. They can also now redeem earnings for statement credits towards the purchase of vehicle care and GM extras like OnStar, Connected Services and SiriusXM. Our additional redemption options can help ensure their vehicles are in top shape for travel to the races.”
Dillon’s team, Richard Childress Racing, is very much the historic flagship Chevrolet team — even as other organizations have enjoyed more success in recent years. That made the RCR No. 3, made famous by Dale Earnhardt before being revived for Dillon, the grandson of Childress, in recent years, the logical choice for GMâs activation.
“Well, being with Chevrolet for 50 years, I think it’s pretty cool how everything has come around full circle,” Dillon said. “My grandfather is really loyal to GM and thatâs allowed me to do some really cool things with Chevrolet over my time period as a race car driver.
“And now I get to promote their GM BuyPower card. Itâs really cool.”