WELCOME, N.C. â Richard Childress Racingâs Tyler Reddick will celebrate NASCARâs history at Darlington Raceway with a throwback car design honoring Kyle Pettyâs 1980s 7-Eleven scheme.
The paint scheme will prominently feature both 7-Eleven and blu, a leader in the electronic cigarette industry, that retails at 7-Eleven.
âWeâre excited to enter the sport of NASCAR and partner with Richard Childress Racing, one of the most iconic teams in the sport,â said Greg Moser, VP of Marketing at blu. âNaturally, we did a lot of homework before taking this step and in the end, it was a natural fit. NASCAR is a passion point of our existing blu consumers and the sport has a well-documented adult audience, where the incidence of smoking is higher than the national average. This was a perfect opportunity to connect adult smokers with our myblu product and recognize one of our top retail partners, 7-Eleven, with an iconic scheme for the No. 2 myblu Chevrolet.â
âThe Throwback weekend at Darlington Raceway is always one of my favorite races of the year because I love NASCAR history and itâs so fun to celebrate the heritage of our sport at one of NASCARâs oldest and most exciting tracks,â said Reddick. âI grew up watching Kyle Petty race, so being able to celebrate his career and impact on the sport is special to me. Iâm so thankful to be able to participate in NASCARâs Throwback weekend and honor an icon of the sport this year.â
Pettyâs 7-Eleven machine was an iconic scheme for much of his career in the 1980s, including his 1986 win at Richmond Raceway that came after Dale Earnhardt and Darrell Waltrip wrecked hard on the final lap.
The No. 2 myblu Chevrolet Camaro pays homage to the scheme with its layered lines and 7-Eleven orange stripe.